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POWER 90 REBRAND AND LAUNCH
Role: Executive Producer | Senior Director of Product Development
Led cross-functional teams across creative, marketing, production/post-production, test group management, operations, social media, and distribution. Directed all workout videos and promotional videos
Awarded “Top Ten Workout DVDs” of 2015 by Fitness Magazine
LOGO
Executive Producer | Creative Director
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/796f7e86332c3747626823c4_rw_3840.png?h=02243abffb1488d2b5f069627797cb1d)
Product Package
Executive Producer | Creative Director
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/1aefc5c2b6924740c21f6b02_rw_3840.png?h=5a7e0cff80725d10cba561bede2e96e3)
P90 workout shoot
Executive Producer | Director | Creative Director
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/30d293ff25800809bf9d89cf_rw_3840.png?h=372d1c203d72ff22dd001b82493d72df)
launch Announcement
Producer | Director
WEBSITE
Executive Producer | Creative Director
Click to view website
Influencer Activation
Producer
P90 Results & Promotional Videos
PRESS
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/a4c0aa5349fed2f7ec7612f9_rw_3840.png?h=af16bd29e3480d0d3287683b2fbfefb0)
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/335da734b45adb074987a2c8_rw_3840.png?h=645e146fe39104007567a2e8966f3e56)
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![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/5772473ac1cb87c95098b301_rw_3840.png?h=d50e387fdd9fb2774eb92dfee1780de8)
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/cbfa73b85880eb0c996e1c42_rw_1920.png?h=b2f5b95fd7cd779d6622e1cf5e1803a6)
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/3c41dd69f7769e6dd6b3c2d2_rw_1920.png?h=ebbeb9d0922d3617e0294427041f1876)
![](https://cdn.myportfolio.com/e157f93bdd7e206858dcd7e60073288e/f958c0e24ef4904cfa2e161b_rw_1920.png?h=b9280bb44ea2c246f0ee41e37eeeb662)