Role: Executive Producer | Head of Marketing and Audience Intelligence
Man Up is an indie comedy starting Justin Chon (Twilight) and Kevin Wu (KevJumba). The campaign focused on paid media against the trailer and a spoof infomercial featuring a male breastfeeding device for Dads called "Mr. Milker". The infomercial successfully gained traction totaling over 500K views and 1100 shares on Facebook after it was picked up and shared by ViralThread.
The film premiered on Vimeo On-Demand and sold to Netflix for a second window release.
Producer | Creative Director
Spoof infomercial: Mr. Milker
Producer | Writer