For the Elliott Morgan Comedy Special we were tasked with launching Elliott’s first comedy special and announcing his transition from YouTube Host to Comedian. The campaign focused on two initiatives: 1) increase awareness for Elliott Morgan as a comedian 2) build awareness for the release of his first comedy special on Vimeo On-Demand.
The campaign focused on social media, digital marketing and PR. We built a custom website and custom app, sent out promotional gifting and promoted unboxing on social media, released an animated promo, ran t-shirt and poster giveaways, built a targeted email campaign and paid media strategy.
The results of the efforts above netted out to the most watched trailer to date on Vimeo’s platform with fantastic sales of the comedy special following.
In addition to my role as Head of Marketing, I worked as the lead Producer and Creative Director for the website, photo shoot, all key art, trailer, animation, and custom app.