“People don’t buy what you do, they buy why you do it” - Simon Sinek
CREATIVE EXECUTIVE
MARKETING | STRATEGY | PRODUCT DEVELOPMENT
With over 18 years of experience in creative, marketing, and strategy in the entertainment and product development realms, I bring a wealth of expertise to the table. Currently, I helm a digital marketing team at Universal Pictures, steering global digital and social marketing strategies and overseeing creative executions for numerous concurrent film campaigns. Additionally, I manage brand presence across all Universal Pictures social channels.
Before joining Universal, I played a pivotal role in establishing and guiding the creative content and product marketing team at Quibi, an entertainment startup. Prior to that, I dedicated three years to spearheading title creative strategy, development, and design for Netflix Original Series on the platform.