Product Development and Launch
Role: Executive Producer | Senior Director of Product Development
As the product development lead, I oversaw the project from inception to completion. My responsibilities included directing photo and video shoots, programming and managing consumer test groups, initiating focus group research, writing product and collateral copy, developing web initiatives and email marketing campaigns, and creating social media strategies.
promotional Launch Announcement
P90X3 28:30 broadcast Infomercial
P90X3 testimonial Featurettes